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TGI FRIDAYS IS A WELL KNOWN INTERNATIONAL RESTAURANT CHAIN, LOVED FOR ITS VIBRANT ATMOSPHERE AND DELICIOUS DINING EXPERIENCE. WE PARTNERED WITH THEM TO BRING THEIR LOYALTY APP TO LIFE THROUGH THE POWER OF USER GENERATED CONTENT. WITH THAT WE MANAGED TO CREATE RELATABLE AND ENGAGING CONTENT THAT HIGHLIGHTED THE APP’S BENEFITS AND HELPED STRENGTHEN THEIR CONNECTION WITH THE LOCAL AUDIENCE.
With loyalty programs, the challenge is often more than just getting people to sign up; it’s about encouraging consistent use and showing real value to each user. TGI Fridays had an ambitious goal for its Rewards App: increase downloads and inspire existing users to engage more with the App’s features and rewards. But how do you make a loyalty App attractive and at the same time communicate so many different rewards, in a single campaign?
This was the mission we took on. And for three months, we used the power of UGC Factory to create and communicate authentic and relatable content for TikTok that resonated with TGI Fridays’ audience.
To bring TGI Fridays’ vision to life, we activated a rotating team of creators, with five new creators joining each month to craft unique stories around the app’s key benefits. Each creator highlighted real-life scenarios where the app made an impact-whether it was earning points on family dinners, accessing exclusive offers, or effortlessly redeeming rewards. By focusing on these authentic moments, we demonstrated how the app could “app-grade” their TGI Fridays experience.
To ensure the content felt genuine, each creator integrated the messaging seamlessly into their own TikTok feed, making the videos feel more like personal recommendations than traditional ads. Over three months, the rotating team kept the messaging fresh by experimenting with different styles and tones, ensuring broad appeal across TGI Fridays' audience.
The campaign made a measurable impact on both brand visibility and app engagement. Here’s what we achieved:
