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For over 40 years, KARE has specialised in offering unique home décor and furniture worldwide, appealing to trendsetters and interior enthusiasts alike. The brand operates strategically with a feel for the market and ensures continued success with revolutionary furnishing ideas.
Like many retail brands, KARE needed to stand out in a competitive digital marketplace and be able to reach valuable customers with an eye for their unique products - those who are both inspired by KARE’s aesthetics and ready to make a purchase.
We developed a multi-channel digital marketing strategy that targeted KARE’s core audience across paid search, social media, and direct website engagement. Our approach was to attract the right audience and ensure they found a compelling experience once they arrived. Here’s how we made it happen:
Keyword strategy: We began by analyzing Kare’s target market to better understand their interests and search habits. Through the use of broad and focused keywords, we were able to reach users with an intent to explore and shop, ensuring that those who visited the website were primed for engagement.
Website optimisations: By optimising pagespeed on the website, assets caching and link architecture, we were able to improve user experience and extend the time visitors spent on the site, increasing their likelihood of engaging with more products.
Targeting: We utilised retargeting campaigns across all channels to re-engage previous visitors and guide them back to the website, where they could continue their journey. These ads were tailored to our audience, focusing on shoppers who had shown interest but may have not yet made a purchase. This helped to keep the brand top-of-mind, encouraging users to return and convert.
Data-driven adjustments: Throughout the period, we took a business-focused approach to data-driven adjustments, analysing not only digital metrics but also customer responses to key triggers such as discounts and promotional offers. By monitoring how specific campaigns influenced user behavior—both online and in-store—we identified patterns in customer sentiment and purchasing habits such as increased engagement during limited-time offers. Additionally, we examined the correlation between online activity and in-store foot traffic, tailoring digital campaigns to amplify this connection. These insights allowed us to adjust ad placements, refine messaging, and optimise the timing of offers to resonate with customers.
By comparing the same two periods in 2024 and 2023, KARE experienced outstanding growth across all key performance indicators, highlighting the power of a value-driven strategy:
These numbers tell a compelling story: visitors weren’t just arriving—they were staying, exploring, and connecting with the brand in ways that translated directly into revenue. By crafting a strategy that combined targeted advertising with engaging, optimised content, we attracted KARE’s ideal audience—shoppers who appreciated the brand’s unique style and were ready to invest in it.
This approach didn’t just boost traffic; it elevated the entire customer experience, turning casual browsers into loyal buyers. The result? Not just a significant rise in online sales, but a stronger, more meaningful connection between KARE and its audience—one that continues to drive lasting value.
