CONTACT
SOMFY CYPRUS, IS ONE OF THE 121 SUBSIDIARIES LOCATED IN 57 DIFFERENT COUNTRIES AROUND THE WORLD. FROM HOME AUTOMATIONS TO SMART ALARM SYSTEMS AND MOBILE CONTROLLED SHUTTERS, GATES AND BLINDS, SOMFY MAKES LIFE EASIER FOR MILLIONS OF PEOPLE AROUND THE WORLD.
THE CHALLENGE
Somfy Cyprus needed to establish its presence in the local market by increasing brand awareness and promoting their large range of home automation products. Since the conversion cycle for such products is long, we needed to accomplish their short term goals and objectives and then benchmark their KPIs for a long term strategy.
THE SOLUTION
We created a digital media plan with the potential to reach at least 50% of our potential target audience via social media, YouTube and paid search, sending traffic to their website but also generating a list of potential customers through lead generation. We managed to successfully meet the short term KPIs set and also gain insights about our target audience behaviour.
