Foody: making grocery shopping effortless with AlphaMega Express

The Challenge

Foody wanted to introduce a new service to its users, the “AlphaMega Express Delivery”, exclusively available through their platform. The aim was to show that busy people in Cyprus could now rely on Foody to get their groceries delivered fast, saving them time and making life a little easier. The goal was simple - to reach working mums, young professionals, and home cooks who would benefit from a reliable, time-saving delivery option for their everyday essentials.

The Solution

We used our unique service UGC Factory by Hivebreed to create authentic content that resonated with real people on TikTok. Our team recruited 10 diverse creators, “working moms,” “young and busy professionals,” and “home cooks,” each representing the target audience for this campaign. Each creator shared how Foody’s new express delivery service made their day-to-day lives easier, whether by saving time on grocery runs or helping with last minute dinner plans. Through real and organic user-generated content, we showed how convenient and reliable the service is, without using traditional ads. By sharing everyday experiences, we made it easy for people to see how the service could fit into their own lives.

The Results

Through organic content alone, we reached a wide audience, showing just how well people connected with these real life stories. 

• 386K Video Views
• 20K Total Engagements
• 5.18% Engagement Rate
• 297 Comments
• 1,092 Saves
• 447 Shares