The Big Five: November 2022

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Hey, you "incredibly active and enthusiastic work of nature" that seeks more and more information about the latest news and updates every week.

This is for you. We understand how difficult it is to stay up with all of the changes in the marketing world.

That's why we spend hours and hours each week choosing the most captivating and informative content to keep you in the loop of the marketing industry.

Our pick for the week is listed below.

Enjoy.

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Ralph Lauren debuts Fortnite clothing capsule tied to physical apparel collection

Ralph Lauren has collaborated with the video game Fortnite to launch a digital clothing and accessory collection within the Fortnite Item Shop, as well as a physical capsule collection. Though the metaverse concept has yet to take shape, Ralph Lauren is increasing its investment in platforms it perceives as the future.

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Airbnb hails ‘efficient’ marketing strategy as it posts record profits

CFO Dave Stephenson claims the decision to “radically” adjust marketing expenditure is a key factor in the brand’s rising profitability.

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Why Influencer Marketing Is Important For Brands In 2022
Any marketing material created or published by an influencer is considered influencer content. The content appears more natural and genuine than a high-quality advertisement. Its primary goal is to build trust and social credibility through digital word-of-mouth.

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Consumers want digital interactions with brands to feel like personal conversations

According to a study conducted by Vonage, a cloud communications specialist that helps businesses accelerate their digital transformation, businesses have technology gaps that prevent them from making meaningful connections with customers.

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How to Future Proof Your Digital Marketing Career
Do you already have these skills? Or do you need to work on them to future-proof your career?! A small-duration video explaining, advising, and inspiring all the digital marketers around the world.

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