The Big Five: 20 July 2023

Hello B5 fans,

As the mercury rises and the summer temperature reaches its peak, the marketing world is ablaze with exciting news and updates.

In today’s edition:

Get ready to be amazed by Barbie's captivating marketing frenzy and the expansion of Google's AI chatbot, Bard.

We'll also dive into the latest marketing numbers, revealing the ever-changing landscape and sharing expert tips from Meta to boost your ad performance.

And don't forget to discover the game-changing power of personalization in email marketing.

Let's dive in!

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Pink World

Barbie's latest movie release has sparked a pink and glittery marketing frenzy! From glamorous fashion collaborations to inspiring inclusivity messages, Barbie is redefining the marketing landscape with her undeniable charm. The world of marketing has become a playground for Barbie's reign, as she continues to enchant and inspire with her timeless appeal. See more 💕

Bard: Google’s AI

Google's parent company Alphabet is expanding the availability of its AI chatbot Bard to Europe and Brazil. This expansion comes after the successful launch of Bard in the US and the UK earlier this year. Bard's capabilities rival Microsoft's ChatGPT, both employing generative AI to deliver human-like responses to inquiries. The launch in the European Union was delayed due to privacy concerns raised by the bloc's main data regulator. Learn more🤖

Marketing in numbers

The first half of 2023 brought several noteworthy trends and insights in the marketing landscape. These insights shed light on the dynamic marketing landscape, showcasing the changing consumer preferences, emerging platforms, and budget allocation trends that marketers need to navigate to stay ahead. Dive into🔦

Meta tips

Are you looking for the best way for your own video content? Meta is here for you, sharing some useful tips to improve your ad performance. Learn more🎥

The power of Personalization

As one of the most impactful communication channels between brands and customers, email marketing remains a dominant player. Explore the potential of AI-driven strategies and uncover top techniques to enhance your email campaigns.📧