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Are you ready for some juicy marketing gossip?
Hello, hello, hello! Are you ready for some juicy marketing gossip? Well, look no further, because it's time for our Big Five roundup!
We're living in a world that moves faster than a hyperactive toddler, but don't worry, we've got you covered. We've sifted through all the noise to bring you only the hottest and most informative news in the marketing biz.
Check out our weekly picks below.
Enjoy.
The comeback
Rihanna made a triumphant return to the music industry with a spectacular performance at the Apple Music Super Bowl LVII Halftime Show. As a savvy businesswoman, she also took the opportunity to discreetly promote her brand, "Fenty Beauty," resulting in an 830% increase in internet searches for the brand.
Roses are red, violets are blue…
McDonald's first duo meal is here for you! The fast food chain teamed up with Cardi B and Offset to release a duo meal, as part of a unique Valentine's Day campaign. To boost the campaign, McDonald’s partnered with dating apps, such as Tinder, to allow people to share the duo meal together, while also launching a "truth or dare" game on their app. In addition, a kiss cam billboard displayed photos of customers kissing at the Times Square location, adding to the fun and romantic atmosphere.
It’s a new day in search
Microsoft just announced the latest version of their search engine, Bing, and it's powered by an upgraded AI technology that also supports their beloved ChatGPT. But that's not all - the tech giant is also launching new AI-enhanced features for their Edge browser. This dream team of Bing and Edge is about to revolutionize the way we browse the web and find information online, making it faster, more efficient, and downright enjoyable!
Join the Meta elite
Meta, the parent company of Facebook and Instagram has announced a similar program that will allow users to obtain a coveted blue badge on their profiles for a monthly fee. For just $11.99 per month on the web and $14.99 per month on mobile, Meta's verified subscription will offer a range of benefits, including increased visibility, protection, and customer support. Check out more ✅
The new way to period
Picture this: a sustainable feminine hygiene products brand that's not widely known in the market. Sounds like a tough nut to crack, right? Well, not for us! We sprinkled our branding fairy dust on Modibodi and boy, did we see some amazing results! See how Modibodi's performance shot through the roof in just six months!
