The Big Five: 04 Apr 23

Hello folks!

Welcome to the latest B5, where we bring you the greatest from the marketing world.

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In today’s edition:

Bing has upgraded to run on OpenAI's GPT-4, promising to revolutionise your search experience.

But that's not all we have in store for you today. LinkedIn has launched its Podcast Academy, Instagram has introduced two new ad types, and we'll also explore the undervalued skill of marketing, as revealed by a recent survey.

And last but not least, we'll take a closer look at Marathasa Valley Nuts, a brand that's been taking Cyprus by storm with their high-quality products.

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Let's dive in!

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Bing 🤝 ChatGPT-4

The latest update from Bing confirms that the search engine has been upgraded to run on OpenAI's GPT-4. That means you can expect more accurate and helpful results than ever before. With its advanced language processing abilities, you will say goodbye to endless scrolling and irrelevant results, and hello to a smarter, more efficient search experience!

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The podcast game goes strong

LinkedIn has just launched a brand new Podcast Academy, expanding its already impressive podcast network. This exciting new initiative is designed to help podcasters of all levels improve their skills and expand their reach on the platform.

An undervalued crucial skill 📉

Marketing is often seen as a glamorous and exciting field, but it's also an undervalued skill that is often overlooked. According to a recent survey by Marketing Week, 51.5% of respondents believe that organisations undervalue marketing strategy.

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Instagram Ads

The platform introduces two types of ads, Reminder Ads and Ads in Search Results, which can be used by businesses to drive sales, boost brand awareness and build real connections between brands and consumers.

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A real challenge 🥜

Marathasa Valley Nuts has been shaking things up in Cyprus with their high-quality products. Check out how Marathasa successfully established a stronger brand identity, increased sales through various channels and now is one of the leading establishments in the island.

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