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Fried Chicken without the Chicken (EN)

ABOUT THE TALK.

From product to purpose and vice versa. How big corporations and challenger brands tap on purpose to drive marginal growth.

WHO.

Christiana Potsidou is a self-driven, highly motivated marketer who passionately loves creation and food. With 15+ years of experience in Communication & Marketing Management and expertise in the Food Industry (FMCG & QSR), is now the Product Marketing Manager of The Mighty Kitchen, an innovative, sustainable, Cypriot start-up that produces plant-based chicken meat alternatives.

SPEAKER LINKS.

themightykitchen.com


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