CONTACT
What makes a big idea impactful? How can a brand collective initiative activate a city and bring about change?
Robert Jones is a consultant, teacher, and writer about brands. After 30 years at Wolff Olins, he is now an independent advisor and a Professor of Brand Leadership at the University of East Anglia. He has written two books, The Big Idea and Branding. In this talk, we discuss how big ideas can lead to a World of better branding and how Brandland has become a movement to enable Norwich as a brand hub.
