The Big Five: 17 Mar 2023

Hello folks!

We are just 2 weeks into the month and it’s already shaping up to be a big one.

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With AI continuing to revolutionize the industry, TikTok making waves in the search ads market and if that wasn’t enough Meta exploring a new short content platform.

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For the end, we keep a sweet success story for you: the tale of Yolanda's Chocolatiers and how we helped them take their online sales to new heights.

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So sit back, grab a snack (maybe some chocolate?) and enjoy our latest B5 with the latest and greatest marketing news.

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Bing the cool kid

Well, well, well, it seems like Microsoft's search engine Bing has been keeping busy, as it now boasts a whopping 100 million daily users! But that's not all, they've also introduced an AI chatbot named Xiaoice, which can have some pretty interesting conversations with users. So, if you're looking for a search engine with a bit of personality, look no further than Bing and Xiaoice!

Elon watch your back

Meta is exploring a new platform that will apparently focus on short-form content, similar to Twitter's famous 280-character limit, but with a twist. The new social network is also said to be searching for different ways to monetize the platform, which could spell good news for content creators looking to make some cash. It'll be interesting to see if Twitter has met its match with Meta's latest venture!

Productivity booster

HubSpot, the leading provider of CRM software, has just announced the release of its new AI-powered tools that promise to revolutionize productivity for businesses. With features like automated sales processes, customer behaviour prediction, and personalised content creation, HubSpot's AI tools are set to change the game for companies looking to stay ahead in the competitive market.

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From Videos to Searches

TikTok, has announced its entry into the search ad market, putting itself in direct competition with tech giants like Google and Microsoft. As TikTok continues to expand its advertising capabilities, it's clear that the app is determined to establish itself as a major player in the digital advertising space.

The story of a chocolatier part ll

With our help, Yolanda's Chocolatiers was able to reach more chocolate lovers than ever before, bringing a little bit of sweetness to people's lives. So, sit back and see how we have helped the brand increase online sales and ROAS.